Olbia, the up-and-coming city in north-eastern Sardinia

Discovered by the Aga Khan

With one of the island’s main ports and international airports, Olbia is one of the most important tourist towns in Sardinia. The history and economic growth of this versatile town are closely tied to tourism, especially since the 1960s, when Prince Karim Aga Khan and other investors discovered the area and created the myth of the “Costa Smeralda” as a VIP destination.

Costa Smeralda

The north-east coast of Sardinia, with its crystal-clear water, is still the most visited coast on the island. From San Teodoro to Palau, by way of Golfo Aranci and the famous, exclusive Porto Cervo, you will see a string of white beaches and rocky coves, with colourful seabeds rich in wildlife and vegetation. In contrast to the wild nature, on the surface there are boats, yachts and catamarans taking visitors to discover the natural beauty of this stretch of coast. Near the town of Olbia there are many beaches not to be missed, such as Pittulongu, Murta Maria, Porto Istana and Cala Moresca, in the Golfo Aranci area. From here you can also easily organise a walk to the top of Monte Ruju, the hill where the inventor Guglielmo Marconi carried out his research on radio frequencies.

Events to see

Besides the sea, it is pleasant to spend the evenings in Olbia’s old town, strolling along the shopping streets, stopping for a break or an aperitif in one of the many bars or (why not?) taking a ride on the Ferris wheel at the harbour. The town offers a range of events throughout the year that draw many people from all over the island: concerts and festivals enliven the summer and the main Italian holidays, such as 15 August and New Year’s Eve. In short, Olbia is perfect for anyone looking for life and entertainment as well as striking scenery.